CASE STUDIES · UAE

UAE Case Studies

Premium property, fitness, interiors and aesthetics campaigns across Dubai and Abu Dhabi.

UAE audiences are high-value and highly targeted by everyone else too. The work here leaned on premium positioning and timing, aiming at buyer segments with real budget rather than chasing cheap leads.

DubaiAbu Dhabi
The Playbook

Premium positioning

Creative and copy match the price point instead of competing on discount.

Buyer-segment targeting

High-net-worth and new-build homeowner segments are addressed separately.

Seasonal timing

Campaigns are built around intake cycles such as new year and summer.

Portfolio as proof

Finished work carries the pitch, especially for interiors and aesthetics.

The Accounts
MV

Marina View Properties

Real Estate · Dubai
Meta Ads
Ad Spend
AED 14,500
ROAS
4.6x
The Problem

Premium listings were attracting enquiries from buyers nowhere near the price bracket.

What We Did
  • ·Campaigns built for high-net-worth buyer segments across Dubai.
  • ·Creative that led with the property and the lifestyle rather than the price.
  • ·Qualification on the enquiry itself before a sales call.
The Result

4.6x return on AED 14,500 of spend, with enquiries that matched the listing bracket.

AP

Apex Performance Gym

Gym & Fitness · Abu Dhabi
Meta Ads
Ad Spend
AED 8,200
ROAS
5.8x
The Problem

Membership sales were concentrated in two short windows and flat in between.

What We Did
  • ·Separate campaigns built around new year and summer intake cycles.
  • ·Trial offers timed ahead of each window rather than during the rush.
  • ·Retargeting on lapsed enquiries from earlier cycles.
The Result

5.8x return on AED 8,200 of spend, the best performing account in the UAE group.

LI

Lumina Interiors

Interior Design · Dubai
Meta Ads
Ad Spend
AED 11,000
ROAS
4.0x
The Problem

Strong completed projects were not being seen by the people about to move into new homes.

What We Did
  • ·Portfolio-driven creative showing completed Dubai projects.
  • ·Targeting focused on new-build homeowner segments.
  • ·Consultation offer as the first step instead of a quote request.
The Result

4.0x return on AED 11,000 of spend and a steady consultation pipeline.

RA

Radiance Aesthetic Studio

Skin & Aesthetic Clinic · Dubai
Meta Ads
Ad Spend
AED 9,600
ROAS
4.4x
The Problem

A crowded aesthetics market where every competitor was running similar offers.

What We Did
  • ·Before and after creative sets built within policy limits.
  • ·Limited-slot consultation campaigns to create urgency.
  • ·High-income zone targeting inside Dubai.
The Result

4.4x return on AED 9,600 of spend with consistently booked consultation slots.

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